CASE STUDY / FOOD & WINE FAIRS
Woolando managed the technology solution for the 16th Festival del Vi i la Gastronomia de Cambrils: from the ticket purchasing website to self-service kiosks and validation during the event. The project brought our self-service expertise to the daily operation of a food and wine fair.
I need self-service kiosks for my eventCambrils,
entrada al
País del Vi.
THE WOOLANDO SOLUTION
The ticket sales website.
Kiosks for independent purchases.
Technology supporting the event.
01 / THE CHALLENGE
At a wine fair, buying tickets should be as simple as choosing a tasting. When sales depend on individual attention at a ticket booth, every purchase can mean a wait. The challenge was to offer more ways to buy and support those sales with ticket validation at the venue.
Held at Parc del Pescador, the Fira del Vi introduced digital purchases and kiosks in 2026. Woolando handled the digital platform and on-site technology to make that change work throughout the festival.
02 / WHAT WE DELIVERED
We managed the festival’s digital ticket sales website. This channel enabled online purchases and moved some purchasing away from the on-site ticket booth, giving visitors another way to prepare for their experience.
Event ticketing solutionsWe handled the self-service kiosks and their operation as purchasing points at the event. Visitors could buy tickets independently, relying less on sales staff. Self-service added purchasing capacity at the venue.
Self-service kiosks for fairsWe also managed the technology for ticket validation. The project covered both purchasing and using tickets at the fair, with Woolando responsible for the digital and on-site solution.
Custom software and integrations03 / OBSERVED RESULTS
Our team attended the festival and observed shorter queues, faster purchases and increased sales. Combining online sales and self-service made it easier for visitors to buy tickets and enjoy more tastings.
Kiosks and the website offered alternatives to staffed sales points. Based on our experience at the venue, distributing purchases across these channels helped reduce queues.
Getting tickets faster made it easier to return to the wine and food on offer. A quicker purchase encouraged visitors to enjoy additional tastings.
Woolando’s team observed higher sales during the event and associates this improvement with easier, faster purchasing. The on-site experience reinforced our commitment to self-service at food and wine fairs.
PRESS
Reusdigital highlighted digital purchases and kiosks among the edition’s new features. Its follow-up covered the organisers’ positive initial assessment. These reports provide context for the festival; the operational results described here come from Woolando’s experience at the event.
Based in Cambrils, Tarragona, Woolando develops self-service solutions that connect kiosks with the software and operation of each event. The Fira del Vi project demonstrates the value of delivering online sales, on-site self-service and validation as parts of one project.
If you organise a food fair, wine fair or festival, we work with you to design how visitors will buy, which tasks kiosks will handle and how tickets will be used. We adapt the solution to your venue, team and peak demand periods.
I need self-service kiosks for my eventTHE NEXT STEP
Ticket sales, self-service purchases, accreditation or visitor information. Tell us about your use case and we will define the kiosk and software with you.
Talk to Ruben at Woolando
[email protected]Tell us where it will be used, what it should do and which systems it needs to connect to.
Discuss my solution